8 Steps to Stellar Presentations: Supporting Information

Step 4: Decide on Supporting Information

In previous blog posts, we’ve looked at
Step 1: Develop Your Objectives
Step 2: Know Your Audience
Step 3: State the Main Ideas

Now it’s time to add credibility to your presentation!
There are numerous ways to do that, here are my top choices:

o  Case Studies – linking your product to proven results
o  Demonstrations – show what you mean, live or via film clips/slides
o  Definitions – textbook, historical or current day usage
o  Examples – from your own experience, or recognized authorities
o  Findings – recent survey results, polls, research
o  Graphics, Charts, Photos – images to visually communicate your message
o  Quotations – that support your ideas or point of view
o  Resources – offering your own research and contacts
o  Stories – strong form of illustration when used for relevance
o  Statistics – these add credibility to your presentation
o  Testimonials of users, experts – or others in the field, respected status
o  Timelines – Timescales – implementing your plan; time-saving steps



– Sheryl Roush, Speaker, Speaking Coach
Sparkle Presentations, Inc.

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