NAPO Teleclass March 28: Solid Gold Marketing

Solid Gold Marketing

Golden Nuggets for Creating
Effective Marketing
That Really Works!

Wednesday – March 28, 2012

Any business owner – small or large – needs to know how to attract new clients – and retain current customers! Getting the word out in an effective and professional manner is even more critical now than ever before – with increasing social media and the Information Age of technologies and millions of “messages” we receive each day. Your marketing image can capture (or repel) those potential clients. Effectively designed and promotions establish your credibility – showcase your expertise – and confirm their need to hire you!

Are your marketing materials really working?
Need help creating effective promotions?
Want more business?

NAPO Michigan Chapter is hosting a special Teleclass, conducted by Sheryl Roush, tailored to professional organizers (those brilliant people who move mountains, put items where they belong so you can find them when you need them!).

Open to the public, this 90-minute program, complete with 13-page visual handout (and Q&A), demonstrates easy-to-implement techniques ANY business can use to get a cutting-edge over their competition.

If you have ever asked yourself any of these questions…
• Who are my key reading populations?
• Who is my target client?
• What do potential customers need in my materials?
• Where should critical elements be placed in the layout for impact?
• What key words, colors and type styles attract attention and create response?

A GOLD MINE of simple tips and easy ideas to use immediately – on every promotion!
• The 3 Reading Groups in today’s society
• 3 Stages of Communication – and  how long in each stage you have to capture their attention
• What potential customers need in your materials
• Where critical elements should be placed in the layout for impact (“The Golden Guide” template!)
• 38 key words, colors and typestyles attract attention and create response

Specific to Professional Organizers:
• Benefits of hiring a professional organizer
• Top 5 Client groups for professional organizers
• Top 10 Services offered by professional organizers
• 5 Benefits of using public speaking to promote your business
• NAPO’s Chart of Residential and Business Organizing
• Professional review of business cards and rack cards from those on the teleclass

I just wanted to write and thank you so much for your presentation last night. You were awesome!  You gave us so many “golden nuggets” from all your wisdom and I really appreciate you giving us your time and all the great information.  Thanks again!
Barb Haddix/Owner
Clutter Bug Organizing Service

Thank you for taking the time to offer us your solid gold marketing tips tonight! My favorite part was your critique of our websites and biz cards. I will definitely add some bullets to the back of my card and describe my services.
Ann Marie Moore, Certified Life Coach & Disorganization Consultant
Moore Organization LLC

Thanks to you, Sheryl,  for your wisdom and enthusiasm, as well as great humor. You really walk the talk.  Your energy made it really easy to get this set up and create buzz.  I’m getting really positive feedback from folks that were on the call so you struck “gold” with us as well. Reviewing and commenting on our websites during the presentation was really inspired.
Cindy Greenleaf, Owner & Professional Organizer
New Leaf Organizing LLC

Speaker: Sheryl Roush, President/CEO of Sparkle Presentations, Inc.
The final educational session speaker at NAPO’S 2011 National Convention in San Diego, Sheryl Roush received the highest evaluation scores from attendees, on her Sparkle When You Speak!™ educational program. A highly requested conference speaker, Sheryl has opened conferences for Marie Osmond, closed for Geena Davis, and followed Suze Orman and Olivia Newton-John. President/CEO of Sparkle Presentations, Inc., she is an internationally top-rated speaker (over 3,000 presentations in 9 countries) and speaking coach, with clients including: 7-Up, Intuit, Los Angeles County, Los Angeles Unified Schools, Sony, Southwest Airlines, and Union Bank. Sheryl earned the elite Toastmasters International Accredited Speaker designation for speaking style and professionalism, out of 4.4 million people in 116 countries. The National Speakers Association honored her with the Golden Microphone Award and “Member of the Year” from both the San Diego and Greater Los Angeles Chapters. As a business owner, she has started eight businesses since age 16. As an award-winning graphic designer, and 5-time graphic design studio owner, Sheryl is a 5-time published author in the field of marketing design, and has 36 years experience in marketing design. Her Solid Gold Newsletter Design book is a course book at the University of Ottawa, Canada. As a speaking coach, she was the Director of Training for the U.S. Olympic Training Center, coaching Southern California Olympians in speaking skills. Sheryl is a past president of the San Diego Professional Coaches Alliance, and coaches on public speaking and media interview skills, and marketing design. As a published author, she has 13 titles to her name, including Heart of a Woman in Business.


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