How to Speak and Market Like A Pro! Speaker Line-Up for San Diego Boot Camp

Nationally Recognized Speakers Headline San Diego Conference

“Today’s marketplace has changed! What are you doing to keep up with changing technology, refreshing your branding, using social media, evolving market demands and strategies? As an 8-time business owner facing those same questions, I crafted this 3-day conference to answer those questions, offer guidance, and hear from national experts. You will walk away from each content-loaded session with how-to’s, ideas and action steps that work!”
– Sheryl Roush


Ideal for ANY professional, business owner, speaker, author, consultant…


3-Day Boot Camp

April 5-6-7, 2013
9:00am – 5:00pm

at San Diego State University’s new state-of-the-art
Parma Payne Goodall Alumni Center
5500 Campanile Dr., San Diego, California 92182
Free Parking with Pass upon check-on.

Want to be paid for speaking? Or use speaking to get new clients?
Is it time to learn print and social media strategies that work?
Need fresh ideas on marketing your company, product or services?

For only $197 – for all 3 days – get this and much more to generate results!
This special price is offered through April 4.
After April 4and at-the-door price, $297.
Can’t attend the full conference, attend any single day for $97.

Optional: Casual Dinner — Friday, April 5, 5:30-8pm — Local dinner out with the Speakers
Optional: VIP Event — Sat., April 6, 5-8pm — at SDSU, Meet, Munch & Mingle with the Speakers, $35

Shorten your learning curve, save money, guesswork and time in only 3 days!

— Learn from 15 Presentations who areSubject Matter Experts! —

Debbie Allen, Business and Brand Strategist
Cathey Armillas (via Skype), Pura Marketing, Speaker, Author
Maurice DiMino, The Sicilian Mentor, Speaker, Speaking Coach
Liz Goodgold, Red Fire Branding, Naming Books and Speeches
Eldonna Lewis-Fernandez, The Art of Negotiation
Jacquie Lowell, Improv Coach
Ursula Mentjes, Sales Expert, Author of Selling with Synchronicity
Barbara Niven, Hollywood’s Top Business Media Expert
Sheryl Roush, Speaker, Speaking Coach, 16-time Author
Laura Rubinstein, Social Media Marketing Strategist, Social Buzz Club
Ron Seaver, Sponsorship Sales Systems
Debra Simpson, podcasting, radio shows and more!
Laura Van Tyne, Books, eBooks, Amazon publishing and more!
Joni Wilson, Voice & Performance Expert, Author


Public Speaking Skills
Branding & Logos
Crafting Your Compelling Message
Finding Your Ideal Market
Books & eBooks,
Training & Facilitation Skills
Social Media Strategy
Your Own Radio Station
Protecting & Using Your Voice
Creating Products
Looking great on TV & Video
Sales, Selling & Negotiation Skills
Improv, Creativity & Adding Humor
Getting Sponsorships
Video Marketing & Using YouTube
Printed Marketing Materials

Hear the March 21st interview on Rock Star Radio with Walt Grassl’s “Stand Up & Speak Up!” Show interviewing Sheryl Roush on STAGE FRIGHT, click here. 

Kicking off this three-day boot camp on Friday … back-to-back … internationally top-rated speakers and speaking coaches Sheryl Roush and Maurice DiMino help you answer the most common questions asked:
“What do you speak about?” 
“How do you charge?”
“Where do I find audiences that will pay me?”
“How do I craft a memorable message?”

Sheryl Roush
“7 Secrets to Connect with Anyone – in Any Audience”
FRIDAY 9:15 – 10:45am

Whether an experienced or beginning speaker, in this kick-off session you will learn how to:
• Understand your listeners, what they need from you and how to present to them
• Gain instant rapport, credibility and confidence – with any group
• Apply the SPARKLE Factor to any presentation and get profound results!
This session will also help you identify the 7 types of listeners in your audiences – and how to authentically connect with each group. Ideal for anyone in business, for themselves for someone else…. professionals, sales and marketing teams, speakers, trainers, lecturers, teachers, engineers and more!
Sheryl Roush,
CEO/President of Sparkle Presentations, Inc., is a top-rated int’l trainer, a 25-year speaking veteran with 3,000 presentations given in 10 countries under her sparkling belt. Over the past 20 years she has invested over $100,000 learning the business of speaking and shares shortcuts for your journey. As a speaker, she has presented to audiences as large as 5,000, and appeared on conference programs alongside Olivia Newton-John and Suze Orman, Sheryl has opened for Dancing with the Stars’ Marie Osmond, and closed for actress Geena Davis. She is a 20 year Professional Member of the National Speakers Association and has earned the Golden Microphone Award from the Greater LA Chapter, and “Member of the Year” from both LA and San Diego Chapters. Sheryl is a past president of the San Diego Professional Coaches Alliance/ICF Chapter, is one of only 65 Accredited Speakers honored by Toastmasters Int’l (from 4.4 million members in 116 countries, she was the 28th overall, the youngest, and the 6th woman). Her trademarked Sparkle When You Speak!™ program has astounded and motivated audiences around the globe. As a speaking coach, her clients include: sales executives, IT and engineers, Olympians and cheerleaders, and a diverse blend of people facing their public speaking fears. Clients include Southwest Airlines, the San Diego Zoo and Safari Park, and Deepak Chopra’s lecture team. As a 16-time author, her books include: Heart of a Woman in Business.

Debbie Allen-photo“Discover the Secrets of Wealth Attraction Branding
Debbie Allen, Business and Brand Strategist
SATURDAY 10:45am-12:15pm
Re-energize an existing speaking career or jump-start a new speaking business by exploding your marketing results fast with a powerful brand that sets you apart from the competition.  Learn how to gain brand domination in your niche market and double or even triple your income opportunities in just a matter of months (not years).  Discover how to get more bookings and make more money with a proven marketing system that works magically to get you noticed and booked more often.  Seize more opportunities to expand your business with a solid brand foundation and Internet domination around your expertise and niche market.
Video clip:
Speaker Bio: Debbie Allen has built and sold numerous successful companies in diverse industries as an award-winning entrepreneur for over four decades. She is the author of five books including her bestseller, Confessions of Shameless Self Promoters.  Debbie has presented before thousands of people in 28 countries around the globe and is one of less than 3% of professional women speakers worldwide to have achieved the honor of CSP, Certified Speaking Professional by the National and International Speakers Associations. Her expertise has also been featured in four motivational movies including The Opus and The Compass.

Cathey Armillas“The Unbreakable Rules of Marketing: 9 ½ Ways to Get People to Love You”
Cathey Armillas, Non-Traditional Marketing Strategist
SUNDAY 1:00-1:40pm via SKYPE
Marketing is about getting people to love you. That’s what it comes down to. Love. Love for you, your ideas, your products, your services, your organization or anything you are trying to market. No matter what it is, you have to know the rules. The Unbreakable Rules of Marketing are the rules on how to get that love. In this presentation, you will learn:
*Why consistency beats ability and how a good strategy and constant exposure wins every time.
*That emotions rule the world and how you can use them to connect and engage with people.
* Why working hard to keep it simple is the most powerful marketing tool you have.
Speaker Bio: When companies need to reach people in unique ways, they call on Cathey Armillas. She has been notorious for creating wildly successful marketing strategies. She runs PURA Marketing and is the author of the book The Unbreakable Rules of Marketing: 9 ½ Ways to Get People to Love You. Cathey’s use of the Unbreakable Rules of Marketing has helped reach millions of people and quadrupled her clients’ sales. In one example, she created a viral marketing campaign for a client by shredding items such as soccer balls, torpedoes, even a Volkswagen, and posting videos of them online. It landed the client on the David Letterman Show, CNN, CNBC, the Discovery Channel and many other national TV shows; as well as netting them $25 million dollars in additional revenue in the first year it ran. Cathey’s mission is to teach people the unbreakable rules of marketing so they can use them in their efforts to get people to love them, and love what they do.

Maurice DiMino-portrait“Discover Your Million Dollar Message”
Maurice DiMino, Speaker, Speaking Coach
FRIDAY 11:00-12:30pm
Your message is…You, Your Product, Your Success.  Whether you are speaking to 5, 50 or 500 people. In someone’s living room, conference room or arena – you have to be clear on your message or your audience will not.  Discover easy to use methods of crafting a presentation that will bring your audience on a verbal journey which is informative, entertaining and profitable for both you and them.  Create raving fans every time you present yourself on-line and in-person.  Maurice will assist you in taking the number #1 fear, public speaking, and make it your number #1 asset.  Now is the time to stand apart from the competition and present yourself in a profitable, passionate and powerful way.
* Create killer openings that will engage your audience and keep them engaged
* How to craft the body of your presentations so your audience will learn
* The simple steps to creating raving fans
* Don’t just close – Get people up, out of their seats to the ‘back-of-the-room!’
Speaker Bio: Maurice DiMino is an award winning speaker; author and mentor.  He is known as The Silician Mentor, putting the Love in Tough Love. He has created The Sicilian Mentor Presentation Template, a template speakers, authors and entrepreneurs have used to create informative, engaging and lucrative presentations. Maurice is the author of the book The Art of Public Speaking – How to Kill from the Stage.  His easy to use methods have helped thousands to create Profitable, Passionate and Powerful messages for their products, service or charities.

liz_goodgold_1“Sexy Secrets to Creating Sizzling Titles That Sell!”
Liz Goodgold, Branding & Marketing Expert, Speaker and Author
SATURDAY 9:05-10:30am
Readers really do buy a book by its cover AND by its title. And, clients really do buy a seminar or webinar based upon the hook. Most speakers just guess at the process and ask a few friends, but Branding Guru Liz Goodgold spills all of the beans to ensure your titles sizzle and sell!
Roll up your sleeves, bring your notebook, and get ready to discover how to:
1. Build an empire, not merely write a book in order to monetize your message
2. Test your title so that it resonates
3. Apply“insider” naming principles to titles
4. Pump up your subtitles to that your target market goes “wow”
5. Incorporate your brand vocabulary and watch your brand soar
6. Create a winning title that creates “flawless recall”
7. ….and much, more more!
Bonus: A lucky participant will be selected for a “coach and call out” session in which Liz helps you with your brand and title!
Speaker Bio: Speaker and author Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. In 2013, she will publish Red Fire Speaking: How to Speak Gooder. Liz is a practicing “branding guru” having worked for such major clients as the World Trade Centers, Sharp HealthCare, Quaker Oats, and Univision, so that she knows what works and what doesn’t. An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, CNBC, CNN, The Wall Street Journal, and The New York Times. Liz is a branding “speecher,” author and coach who translates mindshare into red-hot market share.

Eldonna“Think Like A Negotiator
Eldonna Lewis-Fernandez
, Speaker, Author, Negotiation Expert
SUNDAY 2:45-3:15pm
Tired of getting shot-down in your bids… or passed over for someone else? Discover tips and strategies that put you heads-and-shoulders above the rest — and get the job!  Whether in sales, or speaking, small business or big business — you can USE these skills!
You will discover:
1. How to achieve win-win results in your negotiations
2. The importance of getting it in writing
3. Communication pitfalls that will kill any deal
4. Where to get constant low-cost low-stakes negotiation experience
5. Techniques that will work both personally and professionally
Speaker Bio: Eldonna Lewis Fernandez is a retired Air Force Master Sergeant with 23 years of service.  She a negotiation expert for people who want to create win win results and understanding the pitfalls to avoid.  She has over 30 years of leadership, management and contracts negotiation experience. Eldonna has handled contracts from $1 to $104 million dollars and has negotiated contracts stateside as well as many parts of the world including England, Spain, Germany, Tunisia and the Middle East.  People say she can “negotiate the paint off a wall.”

Jacquie Lowell“Interacting with Head, Heart and Playfulness”
Jacquie Lowell, M.Ed., Improv Coach
FRIDAY 4:10-5:00pm
A powerful speaker engages the audience on multiple levels. Let’s have some fun engaging each other with exercises from the world of improvisational comedy that are designed to:
* Stretch your creative thinking
* Exercise your intuition
* Ignite your sense of humor
* Strengthen your confidence as a presenter
President of A-HA! Creativity training, Jacquie conducts active/interactive workshops for conferences, organizations, universities and companies worldwide.  She has taught improvisational comedy and drama classes in San Diego for 36 years, and uses the vast array of exercises she has collected and developed to custom-tailor training programs in creativity, team building, and communication skills. Clients include McKinsey & Company, Visa, NCR, US Bank, Sun Microsystems, The Creative Education Foundation and The Humor Project.  She founded and directs Outside the Lines improv comedy troupe.  Her magnetic personality is directly responsible for your computer malfunctions.

Ursula Mentjes“Selling with Synchronicity”
Ursula Mentjes
, Certified Sales Coach and Sales Expert, Author
SUNDAY 9:10-10:40am
Are you excited about selling, or are you frustrated and disappointed? When you can educate your prospects about the benefits that they will receive from your products or services, selling gets very exciting! However, if your sales presentation is ineffective, your results will not reflect your hard work. You may have a wonderful product, a great business opportunity, or a fantastic service to offer, but if you fail to communicate the message effectively, your sales and your business will not grow. We have the solutions and sales strategies you need to achieve sales success and help you take a quantum leap! Selling comes naturally to some people, and they always seem to know who to talk to and what to say. However, most sales professionals and entrepreneurs are not like that and would benefit from sales coaching and sales training. The effective sales training program offered by Sales Coach Now is exactly what you need to grow your business to the next level and beyond. Why settle for mediocre results when you can enjoy a highly successful business simply by engaging in an excellent sales training program?
Speaker Bio: Ursula Mentjes, Sales Coach Now coach and trainer, discovered the most effective selling strategies that work best in different situations. She shares her vast knowledge by teaching entrepreneurs and sales professionals how to achieve the focus and motivation essential to achieving success in sales. Her workshops and seminars are invaluable in teaching the essentials of selling: confidence, clarity, intention, connection, mastering money conversation and getting results!

 Barbara NivenUnleash Your Star Power in Videos!
Barbara Niven, Hollywood’s Top Business Media Expert, Actress, Author
SATURDAY 1:30-3:00pm
Are you ready to explode your business through video and media opportunities? If fear or lack of skills have been holding you back, it’s time to jump in!
Learn Video Marketing Strategies and how to create dynamite promotional videos. Get ready for an exciting, entertaining, interactive presentation as she does hands-on coaching of “hot seat” volunteers. Watch real-life Star Power Makeover transformations, and walk away with new on-camera performance skills, tips for handling nerves, and expert guidance for using video to grow your business and become the Go-To-Authority in your niche!
• Handle nerves & turn them into fuel
• Know exactly what to say and how to say it
• Excel in TV & Radio interviews
• Love the camera and create dynamic videos
• Hook the viewer instantly
• Create message and talking points
• Speak in sound bites
• Give a great Call-to-Action
• Reveal passion and be authentic on-camera
• Make a heart-to-heart connection
• Prepare & Perform like a Pro
• Develop vocal power
• The secrets to holding products on-camera
Speaker Bio: Barbara Niven has been a successful Actress, Speaker & Best-Selling Author for over 25 years. She’s also internationally acclaimed as Hollywood’s Top Business Media Expert. She developed Unleash Your Star Power! to share her unique skills & professional secrets with others. Using a savvy combination of presentation and performance skills, along with behind-the-camera technical details, she guarantees stunning, top quality results for her clients. From her Los Angeles studio, she coaches and directs business owners, entrepreneurs, speakers and authors on how to become the Celebrity Expert and Go-To-Authority in their niche. She served three years on the National Board of Directors for the Screen Actors Guild. She has more than 100 TV and film roles, and over 2,500 radio & TV commercials and infomercials to her credit. She’s starred on Lifetime, Hallmark, NCIS, Cold Case and One Life to Live, and played Marilyn Monroe in HBO’s “The Rat Pack.” She has two Amazon Best-Selling books: “Get Your Woman On” and “How Did You Do That!”

Laura Rubinstein“Position Yourself for Profits on Social Media”
Laura Rubinstein, CHt, Social Media Marketing Strategist
SUNDAY 11:00am – 12 Noon
Would you like to know where to spend your time on social media to grow your business? With over 1 billion people on Facebook, 200 million LinkedIn accounts, 500 million Twitter users, and the hottest social network for women Pinterest climbing the charts, there are incredible opportunities to find on these networks. If only you knew what to do, when, and for how long. Digital Media and Relationship Marketing strategist, Laura Rubinstein, will walk you through the steps to growing your brand and building a buzz strategically on social media. During this presentation, you will discover:
·   7 key elements for developing a results oriented social media strategy
·   Social tactics that position you as the “go to” expert
·   Killer content that engages
·   How to implement a social media marketing plan
·   Time saving tools for engaging and generating a buzz online
Speaker Bio: Laura Rubinstein is co-founder of the Social Buzz Club, author of Appreciation Marketing Strategies, and creator of the Social Media Blast Off System. As a social media and relationship marketing strategist, she has optimized marketing plans for over 1,000 small businesses globally. Her blogs and articles have been featured on sites like, Social Media Mags LinkedIn Magazine, Viv Mags, as well as her own popular blog.

Ron Seaver“The Secrets to Making BIG Money with Sponsorship”
Ron Seaver, Sponsorship Sales Systems

SATURDAY 3:15-4:30pm
Every business can get sponsored and Ron can show you how!   

·  Monetize business activities with sponsorship!
·  How to save money with sponsorship!
·  Discover how sponsorship applies to you!
·  How to make it work FOR you!
·  The 12 things you have that should be sponsored!
Speaker Bio: President of Seaver Marketing Group, The National Sports Forum and author of “Getting Yourself Sponsored,” Ron Seaver has 30 years of experience in sponsorship. Having developed over 1,200 sponsorship packages for companies such as Anheuser-Busch, Bank of America, Gillette, MasterCard and Coca-Cola, Ron now teaches NON-sports businesses how THEY can get sponsored.

DebraSimpson-small“Raise Your Visibility with Podcasting”
Debra Simpson, Content Syndication Expert
FRIDAY 2:10-3:00pm
Discover how podcasting can raise your visibility as a speaker:
·  Learn the secrets to being a great guest
·  Learn about hosting your own podcast
·  Create content from your podcasts
Speaker Bio: Debra Simpson, owner of Two Tramps Marketing, began her career in publishing in 1990 as the publisher of The Business Resource, a small business newspaper in San Diego County. The newspaper offered local small business owners the chance to write informational articles for the paper. In 1994, Debra Simpson began working for McGraw-Hill at the time they were creating their New Media Division in Carlsbad. Debra was recognized as the Author-Developer of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development. Debra speaks throughout Southern California to small business organizations on the many ways a business can present itself on the World Wide Web. She teaches low cost, no cost forms of marketing business to the online community, increasing business visibility and driving traffic to Websites, while creating passive income through the sale of information products.

Laura Bergemann Van Tyne“Self-Publishing, ePublishing, Print-On-Demand, and Beyond!
Laura Van Tyne, Books, eBooks, and more!
FRIDAY 1:20-2:10pm
The publishing industry has changed drastically over the past several years, opening up opportunities for independent authors to publish their work. Find out how you can publish your book, novel, or white paper and still maintain 100% of your rights!
In this seminar, you will learn:
·  The key differences between using a traditional publisher and being an independent author.
·  To ensure that you keep your rights to your work: copyrighting and trademarking.
·  Why people only judge a book by its cover.
·  How to leverage social media to sell your books.
·  Factors that will make your book more sellable and appealing.
·  How to stand out in a sea of Indie books.
·  Venues for selling your book: going beyond Amazon and embracing iBooks, Nook, KOBO, Sony and more.
·  The future of print books: maximizing print-on-demand.
Speaker Bio: Laura Van Tyne is Vice President and co-founder of Crystal Pointe Media, Inc., a company specifically designed to help independent authors enter the brave new world of book publishing.

Joni Wilson-prof“How to Protect and Use Your Voice”
Joni Wilson
, Voice & Performance Expert, Author
FRIDAY 3:05-3:30pm
In her colorful career, Joni Wilson has found the perfect balance between the business and creative worlds. She has been a top voice and performance coach for over 18 years. Her students include business and entertainment professionals who enthusiastically praise her 3-Dimensional Voice™ technique. She is a leading-edge voice coach, professional speaker and served as a board member of NSA/San Diego Chapter. Joni is President of SalesTalkBiz™ International, a training company that teaches presentation and voice communication skills to business and corporate professionals. Joni is the author of the 5- book Wilson Voice Series, as well as a professional singer/entertainer. In her theatrical career Joni has performed in the top hotels in Las Vegas, owned and operated her own dinner theater, created a jazz vocal trio, hosted a TV talk show, performed stand up comedy at the Comedy Store, and was even an opening act for Elvis.



Optional: Casual Dinner — Friday., April 5, 6-8pm — Local dinner out with the Speakers
Optional: VIP Event — Sat., April 6, 5-8pm — at SDSU, Meet, Munch & Mingle with the Speakers, $35
3 Lunch and VIP Event package = $69 special

Only $197 – by April 4
$297 person after April 4 and at the door
$ 97Any single day


Sparkle Presentations, Inc., San Diego.

Subject Line: BOOT CAMP

Visa, MasterCard, American Express and Discover
Secure Fax 619-947-6624 or Call directly with your credit card information, 858-569-6555

Sparkle Presentations, Inc., P. O. Box 2373, La Mesa, CA 91943, Phone 858-569-6555

Inexpensive lodging is within 1-3 miles from venue, starting at $40/night. See list lower on this page!


Sparkle Presentations, Inc., P. O. Box 2373, La Mesa, CA 91943, Phone 858-569-6555

Subject Line: BOOT CAMP

CREDIT CARDS WELCOME:  [  ] Visa   [  ] MC   [  ] AmEx   [  ] Discover
Secure Fax 619-947-6624

Sheryl Roush,
Speaker, Speaking Coach, CEO/President of Sparkle Presentations, Inc., is a top-rated int’l trainer, 16-time author, with 3,000 presentations given in 10 countries. Over the past 25 years she has invested over $100,000 learning the business of speaking and shares shortcuts for your journey. As a speaker, she has presented to audiences as large as 5,000, and appeared on conference programs alongside Olivia Newton-John and Suze Orman, has opened for Marie Osmond, and closed for Geena Davis. She is a 20 year Professional Member of the National Speakers Association and has earned the Golden Microphone Award from the Greater LA Chapter, and “Member of the Year” from both LA and San Diego Chapters. Sheryl is a past president of the San Diego Professional Coaches Alliance/ICF Chapter, is one of only 65 Accredited Speakers honored by Toastmasters Int’l (from 4.4 million members in 116 countries, she was the 28th overall and 6th woman). She also brings 35 years in marketing and graphic design, and owner of 5 graphic design studios (and 5 books on this topic) to this Boot Camp.


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  • Travelodge La Mesa, $50/night, 2.7 miles from SDSU
    7911 University Ave La Mesa, CA, 91941 1-866-538-9298
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Hotel Booking:

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