About Sheryl

When your organization needs to enhance communicationboost morale… and achieve more success…

Bring in Sheryl Roush for engaging, interactive and high-content programs!

Accredited Speaker, Sheryl RoushBringing Out Your Brilliance!

Sheryl Roush works with organizations on business success to: increase intrinsic motivation; boost morale; inspire employee engagement; foster team spirit; elevate customer service; and generate more business. Clients bring her on-site to address staff in their workplace, speak at association meetings, conference keynotes and breakout session, seminars, kick-off events and to facilitate retreats.

Programs are high-content and highly-tailored, delivered with a motivational style and tone, creating immediate results. Clients range from associations, biotech, direct sales, education, finance, government, healthcare, hospitality and tourism, insurance and lawyers and law enforcement, manufacturing, military, real estate, retail, technology, transportation, and women in business.

Her 35 years of diverse experience and expertise blends skills for communicating: in person (interpersonal, teams, leadership, interviewing) in public (speaking, training, sales presentations, media interviews, social media), and in print (sales and marketing, graphic design and advertising).

Both the National Speakers Association Greater Los Angeles Area Chapter and the San Diego Chapter have presented Sheryl their Member of the Year awards. She also received the Golden Microphone Award from the GLAC Chapter. Sheryl has been a Professional Member of the National Speaker Association since 1996.

For enhancing global communication and leadership, Toastmasters International honored Sheryl with their 2009 Presidential Citation, selected from over 260,000 members. In 1993, Sheryl was the sixth woman (and the youngest) in the world to be honored by Toastmasters with their elite Accredited Speaker designation for “outstanding platform professional speaking” (scored in six categories). Only 75 have earned the award in 142 countries.

With over 3,500 presentations of experience, Sheryl has presented throughout Canada and the U.S., as well as Australia, the Bahamas, England, Hong Kong, Malaysia, Mexico City, Puerto Rico, Singapore, and has addressed seven Middle Eastern nations in Doha, Qatar. Sheryl understands the importance of showing respect to diverse and multi-cultural audiences. She has opened conferences for Marie Osmond and Marvin Hamlisch, closed for Geena Davis, followed Olivia Newton-John, and has appeared alongside Art Linkletter, Good Morning America’s Joan Lunden, Jane Seymour, Marcus Buckingham and Suze Orman.

As Director of Speaker Training for the U.S. Olympic Training Center in Chula Vista, California, she started the Speakers Bureau, coaching Olympians in their speaking skills. She also created the AIDS Foundation San Diego speakers bureau and trained their speakers. Since 2000, Sheryl has coached the NFL San Diego Charger Girls cheer and dance team in their public speaking and media interviewing skills, as they serve as official Ambassadors for the organization. She trained lecturers at The Chopra Center, who speak on platform with Deepak Chopra, as well as management at the “World Famous” San Diego Zoo.

Business Speaker, Sheryl RoushTwice crowned as “Ms. Heart of San Diego” for contributions to battered and homeless women and children in her community (having been abused herself), Sheryl authored the Heart Book Series of inspirational books, with original short stories, poems and quotations. She received the 2016 Author of Influence award and was also crowned “Queen of Hope” by The Crowns for Cure (breast cancer research). Her award-winning books include: Solid Gold Newsletter Design; Sparkle-Tudes!®; Heart of a Woman; and Heart of a Woman in Business, Heart of a Mother, Heart of a Military Woman (2009 Best Inspirational, San Diego Book Awards), Heart of the Holidays, Heart of Thanksgiving, Heart of Christmas, and Heart of a Toastmaster (2014 Best Anthology, International Book Awards).

From her experiences working in print shops, surrounded by abundant negativity, the constant stress of meeting tight deadlines, doing more with less, low morale and high demands of customers and bosses, Sheryl realized early on that there must be a better way of doing business. Perhaps one where there was more “heart” … a place where people would willingly bring their talents to work, and be respected and valued as a whole-person. If staff was happier and could express themselves assertively, they felt better about themselves – which then radiated to their co-workers – they would naturally be more engaged in their work, carry less stress, be more productive, work closer as a team, make less mistakes, have a sense of harmony and fun, cherish their customers… and truly thrive.

After seeing this potential “ideal” workplace throughout her years in marketing, software development and self-development companies, she tested her theories – starting with her own attitude – and they worked. In spite of experiencing an assortment of character-building challenges (including bankruptcy and an abusive marriage), they still worked! Sheryl is an 8-time business owner and a 17-time published author.

For personalized coaching programs on public speaking and marketing your speaking business, visit Speak And Market Like A Pro!™

Sparkle Presentations, Inc. is a woman-operated business by President/CEO Sheryl Roush, native to San Diego. We have a commitment to sustainability, preserving the ecology and are a green company, making use of low energy light bulbs and appliances, recycled paper, hybrid cars, up-to-date computer hardware and technology. We operate 95% of operations on a low-waste policy and recycle wherever possible.

Partial Client List
  • American Management Association (AMA)
  • Association of Records Management (ARMA)
  • California Farm Bureau Association
  • California Park & Recreation Society (CPRS)
  • International Association of Police Chiefs (IAAP)
  • International Institute of Business Analysts (IIBA)
  • Project Management Institute (PMI)
  • Women in Publishing Society, Hong Kong
  • Women in Transportation, International (WTS)
  • Alliant International University
  • California Association of School Business Officials (CASBO)
  • California State University, Northridge
  • Gemological Institute of America (GIA)
  • Franklin Academy, Malone, NY
  • Hong Kong Baptist University, Hong Kong
  • Institute Teknologi Mara, Malaysia
  • Kings County Office of Education, Hanford, CA
  • Los Angeles Unified School District (120 programs), Los Angeles, CA
  • Peter Drucker Graduate School of Management
  • San Diego State University
  • University of California-Berkeley
  • University of California-Los Angeles
  • University of California-San Diego
  • University of Pittsburgh
  • CUSO Financial Services
  • Healthcare Financial Management Association (HFMA)
  • Kirtland Federal Credit Union, Albuquerque, NM
  • Sorrento Pacific Financial Services
  • Union Bank of California
  • US Census Bureau, Economic Division
  • Verizon Wireless, Finance Division
  • Amtrak/MetroLink
  • California Housing Authorities Human Resources Consortium
  • CalTrans, California Department of Transportation
  • City of San Diego
  • County of Los Angeles
  • County of Riverside, 911 Dispatchers
  • County of San Bernardino Housing Authority
  • County of San Diego, Dept. of Health & Human Services
  • Las Vegas Metropolitan Police
  • Morrison County Government, Little Falls, MN
  • National Rural Water Association (NRWA)
  • South Coast Air Quality Management District
  • State of California
  • Unified Port of San Diego
  • Abbott Laboratories
  • Alliance of the American Dental Association (AADA)
  • American Association of Healthcare Management (AAHAM)
  • Arthur Ashe Wellness Center at UCLA
  • Association of Family Medicine Administrators (AFMA)
  • Arizona Health Care Association (AZHCA)
  • Baptist Memorial Health Care Corporation
  • Fallon-Medica Nurses
  • Gen-Probe Technologies, Inc.
  • GlaxoSmithKline
  • Healthcare Financial Management Association (HFMA)
  • Kaiser Permanente, Physician Recruiters
  • National Association of Professional Geriatric Care Managers
  • Oklahoma Dept. of Mental Health and Substance Abuse Services
  • Red Rock Behavioral Health Services
  • Sharp Healthcare
  • The Chopra Center, La Costa, CA
  • UCSD Healthcare & Medical Center
  • Century Plaza Hotel, Beverly Hills
  • Hospitality Human Resources Association
  • Loews, Coronado Bay Resort
  • Marriott, Sheraton, W, Westin Hotels
  • Pinnacle Hotels
  • San Diego Zoo and Safari Park
  • St. Regis Hotel, Beverly Hills
  • San Diego Museum of Art Docent Council
  • Southwest Airlines
  • Welk Resorts
  • Beverly Hills Bar Association
  • Fish & Richardson
  • Latham & Watkins LLP
  • Western Claims Conference, Annual Conference
  • Hong Kong Baptist University, Hong Kong
  • Institute Teknologi Mara, Malaysia
  • Jones Day international law firms
  • New Strait Times, Singapore
  • Philip Morris of Asia, Hong Kong
  • Singapore Press, Singapore
  • Toastmasters International
  • Women in Publishing Society, Hong Kong
  • Army Wives Network
  • BoozAllenHamilton
  • Camp Pendleton Marines, Oceanside, CA
  • Fairchild Air Force Base Hospital
  • Lincoln Military Housing
  • Military Officers Association of America (MOAA)
  • National Military Women Veterans Association of America
  • Navy League National Convention, 2013
  • United States Marine Corps, Recruit Depot, San Diego, CA
  • United States Navy, Naval Training Center, San Diego, CA
  • Arrowhead Towne Center Mall, Glendale, AZ
  • Cabazon Outlets, Cabazon/Palm Springs, CA
  • Carlsbad Premium Outlets, Carlsbad, CA
  • Chandler Fashion Center Mall, Chandler, AZ
  • Crossings at Corona, Corona, CA
  • Lake Elsinore Outlets, Lake Elsinore, CA
  • Macerich Properties
  • Montebello Town Center, Montebello, CA
  • Stonewood Mall, Downey, CA
  • The Mall of Victor Valley Mall, Victorville, CA
  • The Oaks Shopping Center, Thousand Oaks, CA
  • Westcor Shopping Malls
  • Westfield Shopping Center, University Towne Center, La Jolla, CA
  • California Desert Association of Realtors, Palm Springs, CA
  • California Escrow Association
  • Coronado Shores Realty, Coronado, CA
  • Institute of Real Estate Management (IREM)
  • McMillin Realty, San Diego, CA
  • Ticor Title, San Diego, CA
  • Women’s Council of Realtors (WCR)
  • 7-Up
  • AT&T
  • Bechtel Petroleum, Inc.
  • Brooks Brothers
  • HM Electronics, Inc.
  • Kohler Co.
  • Intuit Software, Turbo Tax®
  • Mitsubishi
  • Stampin’ Up!
  • Symantec Software International, Norton Utilities
  • US West
  • Watkins Manufacturing / Caldera Spas
  • Association of Home-Based Businesses
  • Bucknell University, Small Business Development Center
  • Chambers of Commerce
  • Saint Francis University, Small Business Development Center
  • Victor Valley Marketing Group, Victorville, CA
  • California Computer Expo
  • EPICOR Software
  • IBM
  • Intuit Software, Turbo Tax®
  • Lucent Technologies
  • National Association of Printing Leadership (NAPL)
  • National Association of Quick Printers (NAQP)
  • SDC Technologies, Inc.
  • Sony Computer Entertainment
  • Symantec Software International, Norton Utilities
  • Academic & Professional Womens Society (A&PW)
  • American Business Women’s Association (ABWA)
  • Association for Women in Science (AWIS)
  • Central California Women’s Conference
  • IBM’s Women in Management
  • Indianapolis Womens’ Conference
  • Women in Business Symposiums
  • Women in Prison, Southern California
  • The Crowns for the Cure, Breast Cancer
  • United Way of Stanislaus County, CA
  • U.S. Olympic Training Center
  • YMCA
  • Top-rated trainer (7 years straight) by international attendees, CareerTrack Seminars
  • Over 20 years of experience in speaking, training, facilitation and leading retreats
  • Presented 120 full-day training seminars each year for eight years throughout Australia, Canada, England, Hong Kong, Malaysia, Mexico, Northern Ireland, Singapore, Puerto Rico and the United States.
  • Top-rated session speaker (#1 for 7 years straight) California Computer Expo
  • Top-rated trainer (#1 for 3 years straight) Starwood Hotels-Southern California
  • Top-rated trainer, for 8 years, San Diego Zoo Global
  • Lead Trainer, since 2000, NFL San Diego Chargers, Dance & Cheer Charger Girls, public speaking and media interview coach
  • Top-rated international design trainer for Career Track Seminars (#1 for 4 years), consistent high attendee evaluation scores (topic content 9.50, trainer rating 9.74) overall topic rating (#1-4 overall ranking of all trainers) and sales ranking (#1 in topic) exceeded topic average sales (by 138%) consistently performed in the top 20% of the international trainer corps (220+).
Sheryl Roush is a 17-time published author, and is a contributor to several books, including The Business of Successful Speaking (Andrea Gold). Honored for her charitable service to homeless and battered women, Sheryl was crowned “Ms. Heart of San Diego” (twice), La Reina de Esperanza “Queen of Hope,” plus Ms. Cosmopolitan.
  • Heart of Christmas: Stories & Poems, eBook
  • Heart of the Holidays: Yuletide Treasures & Traditions (print and eBook)
  • Heart of a Mother, Stories, poems, quotations, tributes (print and eBook)
  • Heart of a Woman, Stories, poems and quotations
  • Corazón de Mujer, Heart of a Woman, in Spanish, with fresh Latino stories, poems, quotations, scripture and cultural proverbs
  • Heart of a Woman in Business: Stories, Strategies and Skills for Business Success (print and eBook)
  • Heart of a Military Woman: Stories and Tributes to Those who Serve Our Country, Received 2009 Best Inspirational, San Diego Book Awards.
  • Heart of Thanksgiving: In the Spirit of Gratitude, inspirational stories & poems, eBook
  • How to Design Dynamic Newsletters, graphic design
  • Solid Gold Newsletter Design, fully-illustrated graphic design “how to” resource
  • Sparkle-Tudes!®, Inspirations for Creating Sparkling Attitudes– quotations by, for and about women
  • The Princess Principle: Women Helping Women Discover Their Royal Spirit, Marilyn Sprague-Smith
  • Info-preneuring: How to Make Millions from Your Information Business, Robert G. Allen (CD/DVD set)
  • Heart of a Toastmaster: Inspirational stories by, for and about members of Toastmasters International, released August, 21, 2013. Received 2014 Best Anthology, International Book Awards.


  • The Business of Professional Speaking: Proven Secrets to Becoming a Million Dollar speaker, by Andrea H. Gold and Gary K. Yamamoto – Sheryl’s chapter is “Solid Gold Speaker One-Sheets.”
  • 7 Secrets to Powerful Presentations – Attribution to Sheryl Roush by Christopher Witt, Ph.D.
  • FabJob Guide to Become a Motivational Speaker, by Tag Goulet
  • 31 Tips to Becoming an Effective Presenter, by Frank S. Adamo
  • Public Speaking – Get A’s not Zzzzzz’s, by Milo Shapiro
  • The Consummate Toastmaster, by Craig Harrison
  • The Professional Toastmaster, by Craig Harrison
  • Willoughby, The Singing Whale, childrens’ book by Danek Stephen Kaus
  • Dear Mom, I’ve Always Wanted You to Know: Daughters Share Letter from the Heart, by Lisa R. Delman
  • My Mother, My Friend by Mary Marcdante
  • ReFired Not Retired: Re-Ignite your Zest for Life by Phyllis May
Media Interviews
  • Montel Williams, Montel Across America, December 4, 2009, on Heart of a Military Woman book
  • Montel Williams, Montel Across America, Mothers’ Day 2009, on Heart of a Mother book
  • Ask the Champ, Craig Valentine’s radio show
  • Saturday Morning CEO, Denis Nurmela
  • Speak and Prosper, Craig Valentine’s teleseminar series & CD set, 2013, 2014
  • Stand Up & Speak Up, Walt Grassl, Topic: Taming the Stage Fright Tiger
  • Speaking for Business, Debra Simpson
  • Speakers: Find Your Roar, Rich Hopkins
  • Speaking to Cross-Cultural Audiences, Ed Tate
  • mySpeakingBusiness, Monique Blokzyl
  • Influence: Speaking to Win, Bernadette Vadurro
  • Sicilian Shotgun, Maurice DiMino
  • Accredited Speakers Secrets Revealed, Johnny Campbell
  • CopingU, Sparkle-Tude® for terminally ill, Dave Balch
  • Empowering You BlogTalkRadio, Robin Hardy
  • Mornings with Lorri, Christian Talk, family Net Radio, Sirius Channel 161
  • KKZZ 1400 AM, The Dr. Bunny Show
  • Mentors Magazine Radio, Monique Blokzyl
  • The Bottom-Line, fro Women in Business, Angie Strader
  • Women in Business, BlogTalkRadio, Helena Steiner-Hornsteyn
  • Army Wife Network, Heart of a Military Woman book selected January 2010 Book of the Month
Magazine & Newspaper Articles
  • Giving Back Magazine, February 2013, 4-page spread, honored by Southwest Airlines
  • San Diego Family Magazine, January 2004 “Home is Where the Health Is” (interviewed for 2-page spread article)
  • “Expressing Your Uniqueness in Print,” National Speakers Association Speaker Magazine, July/August 2003
  • “PIP: Program-Inspired Products” (building passive income), National Speakers Association Speaker Magazine, Jan/Feb 2006
  • San Diego Business Journal, “Creating a Self-Motivated Work Environment,” August 25, 2003
  • Catholic Cemetery Magazine, September 2001 “Daily Survival Kit” (tips and scriptures for managing stress)
  • Toastmaster Magazine, International President’s Column, 2006
  • Union-Tribune Newspaper, North County edition, January 6, 2006
  • Woman’s Day Magazine, 2007
  • WISE Woman Newspaper
  • Toastmaster Magazine, International President’s Column, December 2009
  • Toastmaster Magazine, International Convention Speaker Highlights, November 2009
  • National Speakers Association Speaker Magazine, 2009
Marketing Design Expert
  • Over 35 years in advertising, marketing communication, graphic design
  • Owner of 5 graphic design studios and printing businesses
  • Top Ten international newsletter design honors (4 awards), Toastmasters International
  • Award-winning graphic design, local and national honors
  • Recipient of journalism awards
  • Author of 5 books on the topic including Solid Gold Newsletter Design
  • Author of Solid Gold Marketing Tactics, audio
  • Author of Solid Gold Marketing Materials, DVD program for Speakers
  • Art Director, RJ Software Systems, CCH Computax
Speaking, Leadership & Training
  • 2011 Brand Ambassador, Toastmasters International (one of 300 selected globally)
  • 2009 Presidential Citation, Toastmasters International
  • Able Toastmaster (15), speaking awards, Toastmasters International
  • Accredited Speaker Award, Toastmasters International, for professional and outstanding achievements in public speaking
  • Area Governor of the Year Award, Toastmasters International, District 5
  • Bronze, Silver and Gold Microphone Awards, National Speakers Association/Greater Los Angeles Chapter
  • Competent Toastmaster (10), speaking awards, Toastmasters International
  • Distinguished Toastmaster, top leadership award, Toastmasters International
  • District Governor, Elected leadership position, 1993-1994, Toastmasters International, District 5
  • Division Governor of the Year Award, Toastmasters International, District 5
  • Excellence in Education & Training Award, highest award from Toastmasters International
  • Greatest Speaking Achievement Award, Voyagers Club, Toastmasters International
  • Member of the Year, National Speakers Association/Greater Los Angeles Chapter
  • Member of the Year, National Speakers Association/San Diego Chapter
  • Member of the Quarter, National Speakers Association/San Diego Chapter
  • Most Interactive Trainer Award, Career Track Seminar, International
  • President, San Diego Professional Coaches Alliance, 2005, in 5 months turned Chapter around, created focused team of officers, doubled membership, infused monthly meetings, generated income and profitable status.
  • Rising Star Award, Career Track Seminar, International
  • Rising Star Award, Skill Path Seminars, International
  • Toastmaster of the Year, 2014, Toastmasters International, District 5
  • Trainer of the Quarter Award, Career Track Seminar, International
Community Awards
  • Ambassador of the Quarter, La Mesa Chamber of Commerce
  • Giving Back Magazine, February 2013, 4-page spread, honored by Southwest Airlines
  • Grand Mascot, Grand Chapter, International Order of Rainbow for Girls
  • Honorary Life Member and Scholarship Recipient, Associated Student Body, Bonita Vista High School
  • La Reina de Esperanza (Queen of Hope), 2007, Worldwide Pageants, for service to the community
  • Life Member, Order of Eastern Star, over 30 years
  • Majority Honor Member, International Order of Job’s Daughters
  • Member of the Year, NorCo/PacBell Ski Club, San Diego
  • Member of the Year, San Diego Ski Club
  • Most School Spirit, Associated Student Body 100% vote, Bonita Vista High School
  • Ms. Cosmopolitan, awarded for community service
  • Ms. Heart of San Diego, 2004, for service to homeless and battered women and children in the community
  • Ms. Heart of San Diego, 2005, for service to homeless and battered women and children in the community
  • Spirit of Excellence Award, 2008, The Crowns for the Cure, Breast Cancer Research
  • Local Author Award, San Diego Public Library, 2006, 2007, 2008, 2009

Sheryl Roush is a female professional speaker in San Diego, CA

Professional Speaker, Sheryl Roush, having fun with the audience